Stephanie Ramezan
Founder & CEO at The Crypto Collective
What is the role of crypto education in your business? How do you approach it?
Education is fundamental to the sustainable growth of the digital assets space. At The Crypto Collective, whether we are working with institutional or corporate clients, governments, regulators, or educational institutions, we prioritise education at the core of everything we do.
Our approach is unique — unlike traditional consultancies or agencies, we embed ourselves within our clients' teams, acting as an extension of their operations. This close collaboration allows us to share knowledge more effectively, ensuring our clients gain the insights they need to achieve their objectives.
In conjunction with our core consultancy services, we offer formalised training and educational modules tailored to each client’s specific needs and scenarios, further enhancing their capabilities.
What trends are you seeing in crypto knowledge within the market? Has the market’s approach to education changed in recent years, and if so, what is driving this shift?
The market has indeed evolved significantly over the past few years, driven not only by major events that have shaken the industry but also by the introduction of new regulatory frameworks. Historically, the thirst for knowledge was primarily within the digital assets community. However, we are now observing a broader demand for information and insight from sectors previously less engaged with crypto. The shift reflects a growing recognition of the industry's importance and potential impact, with players outside the traditional digital assets space taking a more proactive interest in its development.
What could the industry improve regarding crypto education and knowledge dissemination?
Crypto education is undoubtedly becoming mainstream. We are seeing increased coverage in the media, especially with crypto becoming a hot topic in political discussions, such as the upcoming US elections. As this trend continues, we expect crypto education to become more integrated into general knowledge. For example, many established universities and business schools, including Imperial College London and Said Business School, are incorporating blockchain into their curricula. It is encouraging to see how engaged students are, many actively educating themselves and participating in the industry beyond their formal studies.
While younger generations are generally more informed about crypto and Web3 trends, there is still significant work to be done in educating the broader public. As governments gain comfort with the technology and regulatory clarity improves, it is essential for institutions, thought leaders and experts to collaborate on making educational content more accessible and, crucially, verifiable. Ensuring the information people receive is accurate and trustworthy will be vital to the industry's continued growth and acceptance.
